about us
Oops... This isn't our most-up-to-date "about" page. Please read about us here.
The short version? We're an old school small boutique company founded in 1992. We approach our work as craftspeople taking great pride in what we do. In many ways a small town Mom & Pop.
Founder Jerry Whiting learned PostScript from developers from Adobe back when he worked for Aldus years ago. He applied his newfound knowledge to printing barcodes (don't ask, he's weird like that). His late nights at the kitchen table* were published by the ElseWare Corp. (a.k.a. Ben & Clyde) as The ElseWare Barcode Kit. After ElseWare's marketing agreement expired, Jerry released it under the Azalea Software banner. That was 17 years ago and the world hasn't been the same since.
“Why Azalea?” you ask. Because Squid totalled the car in Azalea OR (97410), it begins with an “A”, people tend to shop alphabetically, it's kewl to have "z" in high tech company names, and our name gives no clue as to what we do. It also makes for a really nice logo and Jerry love flowers. After all this time, it's probably too late to change our name.
Enough with the stories. Read the real about us page here.
* said kitchen table has come full circle over 19 years; it's now my desk!
